Pinning the world's number two fashion retailer with one of the sports' most recognizable figureheads, David Beckham has teamed up with H&M for an all-new undergarment collection.
The 36-year-old father of four has joined forces with the clothing mecca for the David Beckham Bodywear Line, as he told Us Weekly, "Over the past year, I've been developing my Bodywear range with my team and I'm extremely positive about what we have designed and produced."
David continued, "The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, and I'm excited and looking forward to showcasing the range to H&M customers."
The all-new collection is set to hit stores just in time for Valentine's Day - making its debut in February 2012.